Sales & Marketing • June 7, 2022

5 Techniques To Get Your First Customers: Generating Website Traffic and Paying Customers

At the heart of every successful business is a steady stream of customers. But for many new businesses, getting those first few customers can be a real challenge. That's why we've put together a few techniques to help you get your first customers through your virtual doors. By implementing these techniques, you'll be able to start generating website traffic and converting visitors into paying customers.

Start using social media

The first step is to create awareness of your business on social media. 97% of consumers accessed social media at least once a month in 2019, so this is a great way to reach a large audience. And 67% of consumers expect brands and companies to have social media presence to provide customer service. So not only will you be able to reach potential customers, but you'll also be able to build trust with them.

Build an email list

Another great way to generate leads is to start building an email list. 72% of customers prefer email as their main channel for business communication. And with an email list, you'll be able to directly market your products and services to people who are already interested in what you have to offer.

Create engaging content

In addition to generating leads, you also need to create amazing content for website visitors. Not only will this help improve your website's SEO, but it will also keep people coming back for more. Content creation improves indexation rates by more than 400%, so it's definitely worth the investment.

Create funnel pages

Once you have website visitors, you need to convert them into paying customers. One way to do this is to create funnel pages. 96% of website visitors aren't ready to buy when they first land on your website. But if you offer them something of value in exchange for their contact information, you can quickly turn them into sales leads.

Advertise your business

Finally, use advertising to amplify traffic. Paid advertising is a great way to reach a wider audience and get more people to your website. And when done correctly, it can be a very effective way to generate website traffic and convert visitors into paying customers.


By following these simple techniques, you'll be well on your way to getting your first customers through the door. So don't wait any longer, put these tips into action and watch your business grow!


Key takeaways:


  • Use social media to create awareness of your business and build trust with potential customers.
  • Start building an email list to market directly to people who are interested in what you have to offer.
  • Create amazing content to improve your website's SEO and keep people coming back for more.
  • Use funnel pages to convert website visitors into sales leads.
  • Use advertising to reach a wider audience and generate more website traffic.


If you found this information helpful, you should join our mailing list for updates and exclusive content aimed at helping businesses like yours succeed. You should also follow us on Instagram (@weareautopilot)! We share helpful tips to grow your business everyday.

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